Web-Based Lead Generation Startup
August 31st, 2005
A pre-venture startup needed a product prototype in order to validate its market and secure venture funding. The prototype was completed in under a month (including integration time with the call center vendor) with a software license and deployment cost of zero. The company was able to validate their market and raise a seed round of funding.
Despite being a prototype, the project had aggressive requirements. The product was intended to collect leads from an outsourced call center and distribute them to a sales force based on configurable criteria.
We developed a LAMP-based prototype that provided
- An integration point allowing leads to be collected from an outsourced call center,
- An administrative UI that allowed company personal to make lead distribution decisions,
- An end-user UI that allowed sales reps to log in and work their leads.
The prototype was completed in under a month (including integration time with the call center vendor) with a software license and deployment cost of zero. The company was able to validate their market and raise a seed round of funding.
Entry Filed under: Case Studies